The infrastructure powering modern coaching ecosystems

Your methodology. More clients. No new hires.

Turn your coaching programs into scalable AI-powered experiences. Your brand. Your methodology. Your quality standards.

coachbot.ai

Trusted by 50+ leading coaching providers delivering transformation across global organizations

Benefits

What coaching providers use CoachBot for

01

Win bigger deals

Enterprise clients now expect scalable, tech-enabled programs. Offer exactly that — under your brand, powered by your methodology — without a tech team or new hires.

02

Retain and expand clients

Coaching that ends when the session ends loses clients. Between-session AI support keeps coachees progressing and gives you more to show at renewal time.

03

Prove ROI

Stop relying on subjective coach reports. CoachBot measures coachee progress from conversation transcripts — giving you data that justifies every contract renewal.

On AI and the coaching profession

AI doesn't replace coaches. It works in the hours you aren't there.

No executive team is ready to be coached entirely by an AI. But 90% of development happens between sessions — in the moment a leader faces a difficult conversation, needs to reflect, or wants to prepare. That's where AI creates real value right now. The human coaching relationship stays the anchor. CoachBot extends its reach.

Coachees control what HR sees. Always.

People only open up when they know the conversation is theirs. Every coachee can toggle what gets shared with their coach or HR — and what stays private. Without that trust, no one uses the tool honestly. So we built it in from day one.

What the experts say.

Recognized by leading voices in HR, AI coaching, and L&D.

  • Dr. Anna Tavis

    Dr. Anna Tavis

    Clinical Professor and Chair of the Human Capital Management Department at NYU

    "CoachBot represents exactly the kind of innovation our field needs, where human development meets responsible AI. Its approach to democratizing access to coaching while maintaining professional standards aligns with the most promising directions in HR and learning research."

  • Dr. Vanessa Mai

    Dr. Vanessa Mai

    Research Group Leader "Smart Technologies in Coaching & Learning", UAS Cologne

    "CoachBot Studio is more than a platform — it enables us to design and implement coaching chatbots tailored to scientific research. It's a valuable resource for systematically investigating how AI can support and shape personal development."

  • Rebecca Rutschmann

    Rebecca Rutschmann

    Co-founder of Viva La Coaching Academy & AI in Coaching Researcher

    "There is no doubt that CoachBot Studio is one of the most promising platforms for AI coaching experiences. Its unrivalled combination of ease of use, highest compliance standards and high-level of coaching conversation quality, integrating best industry standards, is exactly what the market is waiting for."

THE PROBLEM

Your clients want coaching at every level. Your capacity doesn't stretch that far.

Enterprise programs now require scalable, tech-enabled delivery. But scaling with human coaches alone means hiring more, paying more, and risking the consistency that built your reputation.

WHAT COACHBOT MAKES POSSIBLE

Your methodology. Delivered to every level. Without adding headcount.

Extend your programs beyond 1:1 sessions, support entire cohorts continuously, and prove the impact — all without growing your team or relying on generic AI.

Features

Built to expand coaching. Designed for control.

Run AI across your programs without compromising on quality, ethics, or your methodology.

Encode your methodology

Build your frameworks, tone, and coaching approach into a CoachBot that sounds like you, not a generic chatbot.

Prove ROI

Measure what actually changes — Custom evaluations analyse coachee conversations and surface progress data your clients can take to their leadership team.

Replace subjective reporting

Stop relying on coach notes from 10 hours of interaction. CoachBot tracks what actually shifts in coachees over time, across every conversation.

Coach between sessions

Reflection prompts, accountability check-ins, and progress tracking keep coachees engaged in the work between your sessions.

From idea to deployed AI coaching. In days, not weeks.

Simple by design. Powerful at scale.

  1. Encode your methodology

    Bring your frameworks, programs, and content into your custom CoachBots and design for your audiences and use cases.

  2. Test and refine your AI

    Interact with your AI, run evaluations at scale, and refine how it behaves until it meets your standards.

  3. Set guardrails and governance

    Define boundaries, tone, and escalation rules so every interaction stays within your scope and standards.

  4. Set up analytics and define outcomes

    Use custom analytics and evaluations to track engagement, progress, and outcomes across every program.

  5. Deploy across teams and organizations

    Roll out via web app or integrate into your clients’ systems. Expand delivery without growing your team.

What coaching professionals say about CoachBot.

  • “With CoachBot, we can deliver truly hybrid coaching – human where it matters, AI where it scales – and do so responsibly. It gives us a practical path to L&D for the AI era, where organisations develop both human talent and agent-enabled workforces.”

    Steve Hendry Managing Partner at D4S Partnership, Executive Coach/Mentor
  • “I've never seen a product that blends coaching ethics, developmental science, and scalable technology this seamlessly. For those serious about expanding impact without losing their soul, this is the future.”

    Dr. Sheila Boysen-Rotelli MCC, executive leadership coach, facilitator, author, TEDx speaker, and professor
  • “I remain critical of AI in coaching. But the potential to deepen the coaching process, if developed ethically and transparently, is enormous. I've built my first AI tools with CoachBot not to replace the human connection, but to enrich it.”

    Dr. Christine Vitzthum CEO, 2TOP GmbH, Doctorate in Coaching, EMCC Global Master Practitioner

Use Cases

What you can build with CoachBot

From assessments to full program extensions — with continuous coaching in between.

AI-powered program extensions

Embed coaching into leadership, onboarding, and transformation programs without adding delivery overhead.

Assessments and diagnostics

Turn static questionnaires into structured, conversational insights.

Practice and simulation environments

Enable role play, brainstorming, and real-world scenario practice on demand.

Between-session coaching

Give every coachee a space to reflect, stay accountable, and continue progress between sessions.

Start with your studio. Scale with your clients.

Solo

For independent coaches working with leaders and teams. Coaching between your sessions, in your method.

€199 /mo

  • 1 coach seat
  • Up to 20 active participants
  • Up to 3 CoachBots
  • Method Lab: encode your methodology, test it with evaluations
  • Web app for your clients, available on mobile & desktop
  • Custom branding — your name and avatar
  • Progress insights to share with HR
  • Built-in moderation and guardrails
Start free trial
Popular

Team

For coaching companies, agencies and consultancies deploying to client organizations.

€499 /mo

  • Everything in Solo, plus:
  • 3 team seats
  • 50 active participants included
  • Up to 15 CoachBots
  • Unlimited client deployments
  • API access for your website, app or platform
  • Choose your preferred LLM (billed at model cost)
  • Analytics and reporting dashboard
Start free trial

Scale

For larger coaching organizations running multiple client programs.

Custom

  • Everything in Team
  • Custom seats and CoachBots
  • Bring your own model (BYOK)
  • HRIS integrations (coming soon)
  • Pooled usage — active participants draw from one shared allocation across all your programs
  • Governed Org Memory option for client organizations
  • Dedicated onboarding and support
Talk to us

FAQ

The questions every coaching provider asks us.

How long does it take to get started?
From account setup to first deployed CoachBot — typically within a day. No technical team required. We offer guided onboarding for all plans.
Where is my data hosted?
CoachBot is hosted within the EU. Data residency is European by default. GDPR and EU AI Act aligned. No external model training on your data.
Can I use my own AI model?
Yes. BYOK (Bring Your Own API Key) is available on request, allowing you to plug in your preferred LLM while keeping data within your own perimeter.
What happens to my client's conversation data?
Coachees control what gets shared with their coach or HR. Nothing is shared without their explicit consent. Aggregate analytics are available to program administrators without exposing individual conversations.

The organisation asked if you could reach everyone. Now you can.

In days, your methodology becomes a deployed AI coaching experience under your brand. With your guardrails in place. Every employee supported.

  • No technical setup required.

AI Coaching Insights, monthly.

Patterns we're seeing in AI coaching conversations, governance updates, and what's working in the industry.

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